Reviewing The Concept Of Online Purchase And It Relationship With Consumer Behavior: A Literature Review

Abstract :

Online purchase has quite become one of the greatest growing businesses all over the world regardless of many economic crises that have emerged in many countries. People from different places and cultures seem to continue changing their behaviors and attitudes towards this kind of shopping to buy different products and services, particularly beauty categories, even if they encounter some economic difficulties in their own daily life. Consequently, this study aims at reviewing studies on the concept of online purchase and its relation to consumer behavior.